e-Health 2012: Social media guideline development

Slides for a presentation I gave to the e-Health 2012: Innovations in Health e-Care conference in Vancouver, BC.

This presentation uses the social media guideline document that the eHealth Strategy Office has been developing over the early part of this year as a case example for talking about uptake of social media in health care organizations. I also framed some general strategies of social media adoption using two different change management frameworks.

The work is ongoing, and we’re currently exploring ways to build our guidelines into the governance of UBC and its Faculty of Medicine.

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