Social media adoption, policy and development: exploring the way forward for academic libraries

I just completed my term-long directed study project on establishing social media in academic libraries, and am quite pleased with the final result. For the study I compiled as many references I could find to social media, higher education, academic libraries, strategic planning and policy and mashed them all up into a narrative review. The result is a grounded argument for moving from program experimentation to accepted and strategic social media initiatives. If you’re game enough to read it, I decided to toss it up on my Slideshare for download.

Not to spoil the ending, but it’s the best part:

The challenge of adopting social media in the academic library is not new, but only now are librarians and scholars beginning to tackle the advanced management of social medial programming head on. Further research on new learners and information literacy will bolster the evidence needed for librarians to begin shifting institutional culture. Additionally, the sharing of professional practice is always recommended, no matter the channel. However, the onus is now on the librarians, managers and institutions to prepare the way forward for social media in the academic library. Our users are changing along with their information practices, and the time has come to bridge the information gap between library experimentation and established service. We can either meet our users out there to collaborate, or wait endlessly for their return.


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